A Brief Dive into Off-Page SEO
Off-Page SEO: What is it? SEO can be seen as an equation with two parts; “The first part of SEO is having a great SEO friendly website (on-page and technical) and the other half is actually promoting the website (off-page),” (SEO – Off-Page Optimization, 2021). Off-page SEO deals with all of the tactics taking place outside of your website, to drive a higher ranking in SERP (search engine results pages). Off-page SEO works in harmony with on-page and technical SEO, to help a site’s rankings, user-experiences and authority. Below is a graphic that shows the differences behind each SEO tactic ( Varagouli , 2020). As shown above, each SEO tactic has different techniques that drive the overall category. Again, each SEO tactic is NECESSARY for website success, and it is important to find a good balance of each three. Today, we will focus on off-page SEO and the techniques used to improve off-page SEO. Off-Page SEO Techniques Like technical and on-page SEO, off-page has many tac
